Introducing PROFIT ACADEMY
Your AI-Powered
Profit Operating System
Discover exactly where profit is hiding in your business, get a custom plan to unlock it, and implement with Ai tools and expert coaching.
No ads, guesswork or extra hours.
Empowering top service companies across the country
Empowering top service companies across the country
common problems we solve
Revenue ≠ Profit
You're bringing in solid revenue, but at the end of the month there's barely enough left to pay yourself... let alone take that family vacation you keep promising.
Time Trap
You're working long 50+ hour weeks managing crews and putting out fires. Meanwhile, your kids are growing up and you're missing the moments that matter.
Burnout
You're working long hours in the field and under constant stress. Your body can't take this forever, but you don't see another way.
Solution Fatigue
You've tried coaches, courses and agencies. Each promised to fix everything. None delivered results worth the investment.
How It Works
Three Simple Steps To More Profit
A proven system that works in any service business, regardless of size or industry.
Audit Your Business
We analyze your pricing, average ticket, referral flow, and customer frequency to identify hidden profit opportunities already in your business.
Build Your Profit Plan
Get a customized roadmap with specific moves to implement. Our system calculates exactly how much each change will add to your bottom line.
Implement With Support
Execute your plan with weekly coaching, AI tools that do the heavy lifting, and one-on-one guidance to ensure you're doing it right.
The Result:
Most members see their first profit increase within 30 days, often from implementing just one or two strategies.
Built to Identify Profit Opportunities
And Help You Capture Them Fast
No complicated integrations. No expensive consultants. No guesswork.
Just proven profit strategies tailored to your exact business.
16 MONEY-MAKING MISSIONS
Step-by-Step Implementation
Clear, actionable missions that show you exactly what to do next. Each mission targets a specific profit lever in your business... from raising prices without losing customers, to creating irresistible upsells, to building a referral system that runs on autopilot.
Complete at your own pace, typically 12 weeks or less.
16 MONEY-MAKING MISSIONS
Step-by-Step Implementation
Clear, actionable missions that show you exactly what to do next. Each mission targets a specific profit lever in your business... from raising prices without losing customers, to creating irresistible upsells, to building a referral system that runs on autopilot.
Complete at your own pace, typically 12 weeks or less.
AI PROFIT BUDDY
Your AI Profit Implementation Partner
Never implement alone again. Ai Profit Buddy (trained on over 150 hours of FRAP content) analyzes your business, answers your questions in real-time, and guides you step-by-step through every profit strategy. It even writes your emails, scripts, and campaigns for you. Just plug in your business info and let Ai do the heavy lifting for you. No guesswork.
It's like having a $50K/year business consultant available 24/7.
AI PROFIT BUDDY
Your AI Profit Implementation Partner
Never implement alone again. Ai Profit Buddy (trained on over 150 hours of FRAP content) analyzes your business, answers your questions in real-time, and guides you step-by-step through every profit strategy. It even writes your emails, scripts, and campaigns for you. Just plug in your business info and let Ai do the heavy lifting for you. No guesswork.
It's like having a $50K/year business consultant available 24/7.
CUSTOM PROFIT PLAN
Your Roadmap To Profit
As you complete each mission, the Profit Plan Builder automatically calculates your potential profit increase, implementation timeline, and exact next steps.
No spreadsheets. No complicated math. Just watch your profit roadmap build itself. Then follow the clear steps on how to implement.
CUSTOM PROFIT PLAN
Your Roadmap To Profit
As you complete each mission, the Profit Plan Builder automatically calculates your potential profit increase, implementation timeline, and exact next steps.
No spreadsheets. No complicated math. Just watch your profit roadmap build itself. Then follow the clear steps on how to implement.
EMPLOYEE TRAINING SYSTEM
Get Your Team On Board
Your employees get trained on the FRAP system so they understand the changes and help you execute instead of resisting.
Team alignment that multiplies your implementation speed.
EMPLOYEE TRAINING SYSTEM
Get Your Team On Board
Your employees get trained on the FRAP system so they understand the changes and help you execute instead of resisting.
Team alignment that multiplies your implementation speed.
Proven to help service business owners put profit in their pocket
"Josh breaks it down and unlocks things that are within you. The in-depth amount of marketing material, skill sets, and techniques for growing your business were just incredible. It's going to pave a way for you to separate yourself from the competition."
Jon Stoehr
Exterior Cleaning Business Owner
"Profit Academy has changed my business and my personal life. It's helped me get over a lot of my fears and do things quicker. Profit Academy is the only marketing training I really need as a business owner. Don't delay. Don't wait any longer. You owe it to yourself."
Michelle Januzzi
Landscaping Business Owner
"Just with the small stuff that I have implemented, mainly price increases, I've seen a huge result. Customers have not been batting an eye at our 15% increase on every single job. I've already made $50,000 off of the information from this group in recurring revenue this year."
Jason Falk
Exterior Cleaning Business Owner
Why Profit Academy Gets Results When Everything Else Has Failed
AI-POWERED IMPLEMENTATION
Get 24/7 access to the Ai Profit Buddy that gives you exact implementation steps and builds your campaigns for you.
PROVEN STRATEGIES
Every profit strategy has been validated across hundreds of service businesses generating millions in additional revenue.
NO INTEGRATIONS NEEDED
Works out of the box. No complicated tech setup. No expensive integrations. Access everything from one simple platform.
FAST IMPLEMENTATION
See results in days, not months. Most strategies can be implemented in under a week. Many business owners see revenue increases within 30 days.
EXPERT COACHING & SUPPORT
Weekly group coaching, open office hours, and private one-on-one calls mean you're never stuck implementing alone.
CUSTOMIZED TO YOUR BUSINESS
Your Profit Plan is unique to you, based on your current revenue, goals, and the specific profit levers that will move the needle in your market.
Frequently Asked Questions
How fast will I see results from Profit Academy?
Unlike most business programs that take months to implement, you'll start discovering hidden profit opportunities in your first week. Our recent case study group found an average of $7,650 in immediate savings from just ONE exercise (which takes less than an hour to complete). From there, you'll build your complete FRAP™ Profit Plan that shows you exactly which profit-producing moves to implement first in YOUR specific business.
Do I need to be tech-savvy to use this program?
Not at all! We've designed Profit Academy to be incredibly user-friendly. If you can use a calculator and follow simple step-by-step instructions, you're all set. Plus, you get four 1:1 calls with your Profit Sherpa who will help you navigate everything, and unlimited email support if you ever get stuck.
I'm already busy running my business. How much time will this take?
The Profit Academy program itself is delivered in bite-sized video modules (most under 10 minutes) that you can consume at your own pace. But here's what makes this different - it's not about watching videos, it's about creating your custom Profit Plan.
Most members can have a complete Profit Plan in place in less than 10 hours. Once you have your plan, implementation typically takes 1-2 hours per week. The beauty of FRAP™ is that it's about working smarter, not harder. Many members actually find they save time once these profit-producing systems are in place.
Plus, you're never alone. Your Profit Sherpa will help you stay focused on the highest-leverage activities for YOUR specific business.
Is this a tax write off?
Yes! Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying tools, equipment and software purchased or financed during that tax year. Profit Academy qualifies as a business development investment.
How is this different from other business programs?
Three key differences:
1. It's built on the exact profit formula Josh discovered when private equity bought his window cleaning business... which he's now taught to over 1,000 small business owners (with many becoming millionaires)
2. You get a customized Profit Plan specific to YOUR business (not generic advice)
3. You have direct access to Josh through live Q&A calls and a dedicated Profit Sherpa to ensure your success (so you're not alone)
What kind of support do I get in Profit Academy?
You get multiple layers of support to ensure your success:
• Four 1:1 calls with your dedicated Profit Sherpa
• Live Q&A sessions with Josh where he answers your specific questions
• Private community access to connect with other action-taking business owners
• Unlimited email support throughout your journey
Who is Joshua Latimer and why should I trust him?
Josh built and sold 4 successful businesses, including a window cleaning company that grew to $186,000/month in a small Michigan town before being acquired by private equity.
But what's more important is what he discovered after the sale... the FRAP™ Formula that private equity firms use to rapidly increase profits. Over the last 15 years, he's helped over 1,000 small business owners implement these same strategies, with many becoming multi-millionaires.
His recent implementation group of 35 business owners discovered an average of $13,253 in additional monthly take-home profit using these exact methods.
Why are you offering this at such an accessible price?
Here's the truth: I could charge much more for this. My private consulting clients pay $100,000 for access to these same strategies.
But my mission is to help good-hearted business owners get the oxygen (profit) they need. I've seen too many great people suffocating because they don't know these simple but powerful techniques.
Just one FRAP™ strategy could pay for the entire program many times over.
Ready To Get Your Custom Profit Roadmap?
Book a 30-minute demo and we'll show you exactly how Profit Academy can uncover the hidden profit you're leaving on the table right now.